Are Social Media Messages Telling Too Much?

When someone uses location based social media, I always get a thought that it could be putting my personal security at risk. It could be as innocent as a check-in at the local eatery or maybe while on vacation. The Internet for most people is a fantastic tool, but for some it is a way to break the law or hurt people. The attached article will open your eyes.


Social+Media+Messages+Telling+Too+Much%3F>

Why do you like Twitter?

I first heard about Twitter in early 2008. I was aware of what it was and the basic mechanism of how it worked. The only people using this microblogging tool were some reporters at the newspaper I worked. It was not until early 2009 did I finally wake up, sign up and embrace the power of Twitter.

A report from emarketer talks about the huge increase of unique monthly visitors, its integration and adoption by the business and the wider audience in 2009. It also examines some of the challenges that Twitter has ahead. The most important challenge will be changing its focus from audience building to revenue generation. Twitter will be on target to attract 32 million unique visitors per month in 2011. Ben Parr of Mashable posted a story today of how Twitter has reached a market value of $4 billion.

I like Twitter because it is fast, easy to use and it is anything you want it to be. Any topic that you can think of can be searched. The true power of Twitter is how it is used for breaking news events. During the G20 meetings in Toronto last year, rioting broke out in the city. I was watching it on television [CP24] and following it on Twitter. In most cases, Twitter is on the scene before the police or first responders. It is truly a powerful tool for individuals, brands and companies.

Why do you use Twitter?...

Facebook, Amazon.com versus Google - Social Media Brands Get Ready To Rumble

Late last week all over the net there were news stories of how Facebook and Amazon.com were partnering for a showdown that has been brewing for sometime now. This showdown is with Google. These giant social media brands have been playing a fantastically complicated game of chess to see who will survive or get left behind.

Caroline McCarthy, of CNET.com put it this way,"Facebook dominates the social web, and Google dominates everything else. Google wants to wrest a bit of control of social media from Facebook." In the high stakes of social media, staying in control of your niche is crucial to you being top of mind. If you lose that edge and your brand awareness you lose everything. It doesn't get any more serious than this.

Google has been trying to grab a piece of the social networking space for many years, but last week they were arming themselves for a showdown. Google has released information about the acquisition of Slide. This company was started by PayPal veteran Max Levchin. What is so interesting about this is Max Levchin was responsible for designing some of the earliest breakout hits on the Facebook platform. This in its self would lead me to think that Google is getting ready to succeed this time with its movement into social networks. Their failures before have allowed them to learn and observe the strengths and weaknesses of Facebook.

At Facebook, it was reported by venturebeat.com , that Chief Executive, Mark Zuckerberg was in "Lockdown" preparing for battle with Google.



I personally, believe that products and industries change, modify and develop into new things. In social media and web 2.0, we have reached a point where the very large brands are changing and moving forward. This push by Google might be exactly what Facebook needs to become even better. Be careful what you wish for Google. You might not like what happens.

What do you think will happen next? Will Google succeed or Facebook?

Social Media sucesses with B2B Marketing

Recently social media has seen some success in being utilized in B2B Marketing. This is a distinct area within social media marketing. Unlike the consumer oriented social media marketing, business to business is different. It really comes down to the economics of social marketing. Did the campaign generate new and improved revenue streams, or increased return on investments? It success or failure really comes down to the numbers.

As social media marketing evolves and expands, so will the tools, the strategies and tactics involved. I believe that marketers will be successful in finding fantastic ways of generating new leads, increasing profits, branding and find a balance in ROI.

Social media marketing for B2B is still quite new and CEOs are still a little leary in investing their precious marketing dollars into something still developing. This area in the next year or so will move ahead and will slowly be adopted as a reliable method of doing business.

Why Social Media Makes Sense for B2B Marketers

M-Commerce: The New Frontier

The newest frontier that is catching the attention of many marketers and businesses is M-Commerce. Just like the Gold Rush of the 1800s in the Pacific Northwest, M-Commerce is starting to gain momentum.

A high percentage of mobile phone users are purchasing smart phones. Smart phones like the Blackberry or iPhone and their technology are being tested and in some cases being utilized in test programs for M-Commerce.

M-Commerce is really the next progression in allowing a transaction for a product or service to be completed with a mobile device. There is no need for a credit card in these transactions. Anything you can think of, such as buying groceries, getting a car wash and gas or going to a restaurant will be able to be purchased. The possibilities are endless and will be a huge change in how we purchase goods. Business will also have to change how it markets and advertises products and services.

Social Media marketing along with a new hybrid that incorporates super geo-targeted marketing and advertising will change how marketers contact their consumers. This new way of purchasing will be simple and user friendly, thus putting the power in the mobile device. M-Commerce will be coming and will be adopted slowly at first, but will totally change how we buy things.

Top 3 Reason Affluents Use Social Network Sites

The top 3 reasons why affluent individuals use social networking sites are not earth shattering. A marketing company performed a poll on affluent indivduals for emarketer.com. This poll highlighted several things that most marketers already realized.



55% of polled used social networking sites to hear what friends and family were doing.

53% polled wanted to reconnect with old friends and classmates.

47% polled wanted to share new with friends and family.



These results from the poll didn't really surprise me. Never forget the single most important thing when dealing with social network media sites. The power is with the people and without the people the networking sites are really nothing. Marketers and advertisers have to keep that in mind when targeting the type of social media for their products.



We are all very busy in are daily lives and our families are scattered all over geographically. Social media has allowed us to connect and reconnect, set up networks, social clubs and talk to people that 2o, 30 or 40 years ago just wouldn't have happened as easily.


Reaching Affluents on Social Nets - eMarketer

The Most Important Element of Social Media Marketing

The single most important element of Social Media Marketing is not the technology, it is not the marketing analytics, it is something that social media marketers often forget about and that is "people". We all have the need to want to belong. To make connections, to grow and learn new things. We cannot do this by ourselves.

An article from Jennifer Cohen of SocialMediaMarketing.com http://bit.ly/aUWNSx discusses how chatter and talk is truly what the social media is based around. Without the chatter, both positive and negative, there would be no opportunities for marketers and advertisers to connect and introduce products and services to the target channels.

Another area of the social media that is often overlooked is the world of blogs. Without the 1 million plus blogs registered adding content, opinion and information and facts, you would really be left with a boring mix of social network software. It is like any connection in the real world, the more you put in, the more you benefit.

Boomers Slowly Warm to Mobile Web - eMarketer

With Boomers making up 30.6 % of the mobile phone business, will they take as long to adapt their habits to Smart phones? This article may explain some of the issues.

Boomers Slowly Warm to Mobile Web - eMarketer