Wednesday, March 24, 2010

Social Media sucesses with B2B Marketing

Recently social media has seen some success in being utilized in B2B Marketing. This is a distinct area within social media marketing. Unlike the consumer oriented social media marketing, business to business is different. It really comes down to the economics of social marketing. Did the campaign generate new and improved revenue streams, or increased return on investments? It success or failure really comes down to the numbers.

As social media marketing evolves and expands, so will the tools, the strategies and tactics involved. I believe that marketers will be successful in finding fantastic ways of generating new leads, increasing profits, branding and find a balance in ROI.

Social media marketing for B2B is still quite new and CEOs are still a little leary in investing their precious marketing dollars into something still developing. This area in the next year or so will move ahead and will slowly be adopted as a reliable method of doing business.

Why Social Media Makes Sense for B2B Marketers

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