When someone uses location based social media, I always get a thought that it could be putting my personal security at risk. It could be as innocent as a check-in at the local eatery or maybe while on vacation. The Internet for most people is a fantastic tool, but for some it is a way to break the law or hurt people. The attached article will open your eyes.
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Showing posts with label New Media. Show all posts
Showing posts with label New Media. Show all posts
Thursday, March 17, 2011
Wednesday, January 26, 2011
Why do you like Twitter?
I first heard about Twitter in early 2008. I was aware of what it was and the basic mechanism of how it worked. The only people using this microblogging tool were some reporters at the newspaper I worked. It was not until early 2009 did I finally wake up, sign up and embrace the power of Twitter.
A report from emarketer talks about the huge increase of unique monthly visitors, its integration and adoption by the business and the wider audience in 2009. It also examines some of the challenges that Twitter has ahead. The most important challenge will be changing its focus from audience building to revenue generation. Twitter will be on target to attract 32 million unique visitors per month in 2011. Ben Parr of Mashable posted a story today of how Twitter has reached a market value of $4 billion.
I like Twitter because it is fast, easy to use and it is anything you want it to be. Any topic that you can think of can be searched. The true power of Twitter is how it is used for breaking news events. During the G20 meetings in Toronto last year, rioting broke out in the city. I was watching it on television [CP24] and following it on Twitter. In most cases, Twitter is on the scene before the police or first responders. It is truly a powerful tool for individuals, brands and companies.
Why do you use Twitter?...
Tuesday, July 27, 2010
Big Brands and Social Media - Ford Explorer Facebook Reveal
2011 Ford Explorer exclusively on Facebook. This is really the first big ticket item that has been revealed on a social media site. Ford has taken a proactive approach to creating interest and a buzz among new customers.
If you head to the Ford website the first thing you notice is the usage of social media within the traditional two dimensional website. They have incorporated streaming video from You Tube connections to Facebook. The new Ford strategy seems to be "embrace the new and don't be afraid to take new approaches to marketing your products."
The mind behind the usage of social media marketing in an integrated marketing strategy is Ford's Scott Monty. Scott is the Global Digital & Multimedia Communications Manager for Ford. Scott and his team of social marketing specialists are like college students in second year chemistry. They understand what social media elements can do, but can't tell you what the outcome will be if you mix them together. Yet.
Given enough time to experiment with ways to brand digitally, companies such as Ford will undoubtedly emerge to the forefront of digital branding and social media marketing.
Scott Monty and the Ford Motor Company are a fantastic example of the pioneering spirit. Trying new marketing strategies on big ticket products will allow companies the chance to see that the new digital media can have a very powerful influence on branding and sales of products.
Like any large company finding its way into the new world of digital and social media marketing, Ford made sure it integrated the marketing strategy to include the traditional print, radio and television along with the digital. I believe this will allow Ford to contact both return clients and attract a new and younger clientele.
If you head to the Ford website the first thing you notice is the usage of social media within the traditional two dimensional website. They have incorporated streaming video from You Tube connections to Facebook. The new Ford strategy seems to be "embrace the new and don't be afraid to take new approaches to marketing your products."
The mind behind the usage of social media marketing in an integrated marketing strategy is Ford's Scott Monty. Scott is the Global Digital & Multimedia Communications Manager for Ford. Scott and his team of social marketing specialists are like college students in second year chemistry. They understand what social media elements can do, but can't tell you what the outcome will be if you mix them together. Yet.
Given enough time to experiment with ways to brand digitally, companies such as Ford will undoubtedly emerge to the forefront of digital branding and social media marketing.
Scott Monty and the Ford Motor Company are a fantastic example of the pioneering spirit. Trying new marketing strategies on big ticket products will allow companies the chance to see that the new digital media can have a very powerful influence on branding and sales of products.
Like any large company finding its way into the new world of digital and social media marketing, Ford made sure it integrated the marketing strategy to include the traditional print, radio and television along with the digital. I believe this will allow Ford to contact both return clients and attract a new and younger clientele.
Tuesday, March 9, 2010
Publishing and the New Media Shift - Paid Content vs. Free Content
This topic is one that hits close to home. I have worked in publishing for over 15 year with a major regional newspaper. This newspaper has been around for over 150 years reporting and running advertising. About 8 years ago there were rumblings that the website for this newspaper should be paid access, and so we through ourselves into the paid content area. This failed miserably and we actually had many complaints about access that should come free.
The power of the Internet is that it is a close representation of what the real world is. It has the good and the bad aspects, but there is another battle that continues to rage on. This battle is between free access to information and paid access. Most think that major media outlets should make news and other features free to all because the ads will pay for the access. On the flip side, the newspapers believe in paid access, after all most newspapers are use to having paid subscribers base for the printed product.
Several years after making the paid access fiasco the paper decided to allow access for all. It has taken several years of continuing this full access for the numbers to recover.
I believe newspapers cannot compete as they are in a fast paced digitally charged, everyone is a news reporter world. They have to change and if they don't they will be out of business. The current business model that newspapers have been operating on cannot carry them into the next decade of the 21st Century. Change is the only constant and newspapers have to adapt and overcome.
One area of publishing that may indeed be revitalized is the book publishing area. With the advent of electronic book readers, notebook computers and the ipad, this is seeing a increase in sales of paid access to e-books. We can learn quite a lot from the current business model of the Apple itunes franchise. You have paid access to great music, music videos and television shows to name a few. People get use to things that work, and itunes seems to really work well for most.
The sales of e-books has steadily increased since the year 2000. An article on www.emarketer.com talks about how sales for 2009 were totalled at over $169.5 million. The e-book sales grew 176% from 2008 sales numbers. That is truly fantastic growth. I would expect that in the next several years, after the ipad gets into the hands of many, the increase will be even more significant.
One very important lesson that we cannot forget when dealing with old print technology and the new media, is that the generations that grew up with digital products will not go backwards to the old technology. They will only embrace products that are digitally and techno based.
Will Paid Content Put Publishing Back in the Black? - eMarketer
The power of the Internet is that it is a close representation of what the real world is. It has the good and the bad aspects, but there is another battle that continues to rage on. This battle is between free access to information and paid access. Most think that major media outlets should make news and other features free to all because the ads will pay for the access. On the flip side, the newspapers believe in paid access, after all most newspapers are use to having paid subscribers base for the printed product.
Several years after making the paid access fiasco the paper decided to allow access for all. It has taken several years of continuing this full access for the numbers to recover.
I believe newspapers cannot compete as they are in a fast paced digitally charged, everyone is a news reporter world. They have to change and if they don't they will be out of business. The current business model that newspapers have been operating on cannot carry them into the next decade of the 21st Century. Change is the only constant and newspapers have to adapt and overcome.
One area of publishing that may indeed be revitalized is the book publishing area. With the advent of electronic book readers, notebook computers and the ipad, this is seeing a increase in sales of paid access to e-books. We can learn quite a lot from the current business model of the Apple itunes franchise. You have paid access to great music, music videos and television shows to name a few. People get use to things that work, and itunes seems to really work well for most.
The sales of e-books has steadily increased since the year 2000. An article on www.emarketer.com talks about how sales for 2009 were totalled at over $169.5 million. The e-book sales grew 176% from 2008 sales numbers. That is truly fantastic growth. I would expect that in the next several years, after the ipad gets into the hands of many, the increase will be even more significant.
One very important lesson that we cannot forget when dealing with old print technology and the new media, is that the generations that grew up with digital products will not go backwards to the old technology. They will only embrace products that are digitally and techno based.
Will Paid Content Put Publishing Back in the Black? - eMarketer
Monday, March 8, 2010
Top 3 Reason Affluents Use Social Network Sites
The top 3 reasons why affluent individuals use social networking sites are not earth shattering. A marketing company performed a poll on affluent indivduals for emarketer.com. This poll highlighted several things that most marketers already realized.
55% of polled used social networking sites to hear what friends and family were doing.
53% polled wanted to reconnect with old friends and classmates.
47% polled wanted to share new with friends and family.
These results from the poll didn't really surprise me. Never forget the single most important thing when dealing with social network media sites. The power is with the people and without the people the networking sites are really nothing. Marketers and advertisers have to keep that in mind when targeting the type of social media for their products.
We are all very busy in are daily lives and our families are scattered all over geographically. Social media has allowed us to connect and reconnect, set up networks, social clubs and talk to people that 2o, 30 or 40 years ago just wouldn't have happened as easily.
Reaching Affluents on Social Nets - eMarketer
55% of polled used social networking sites to hear what friends and family were doing.
53% polled wanted to reconnect with old friends and classmates.
47% polled wanted to share new with friends and family.
These results from the poll didn't really surprise me. Never forget the single most important thing when dealing with social network media sites. The power is with the people and without the people the networking sites are really nothing. Marketers and advertisers have to keep that in mind when targeting the type of social media for their products.
We are all very busy in are daily lives and our families are scattered all over geographically. Social media has allowed us to connect and reconnect, set up networks, social clubs and talk to people that 2o, 30 or 40 years ago just wouldn't have happened as easily.
Reaching Affluents on Social Nets - eMarketer
Thursday, March 4, 2010
B2B Online Marketers Focus on Lead Gen - eMarketer
Is B2B online channel lead gerneration the most important focus or is online customer rentention? 2010 will see a struggle for where and how the digital advertising and marketing dollars are divided up.
B2B Online Marketers Focus on Lead Gen - eMarketer
B2B Online Marketers Focus on Lead Gen - eMarketer
Tuesday, March 2, 2010
The Impact of the "New Media" on the old marketing mix
The impact of the new media on marketing can be summed up as profound. The way products or services were brought to market has changed drastically.
The new media and digital technology has allow people to do things that would have taken a week or a month can now be done in 24 hours. It is this technology along with new social network media that have changed the way marketers look at things. This opportunity to utilize fantastic new gateways for connecting products and services to people is something that cannot be let go.
Twenty years ago in most major colleges or universities there may have been several students using laptop computers to take notes. Fast forward to 2010 and almost every student has a notebook computer on their desk. In this short period of time the way people interact, converse, and connect has completely changed. These changes have also been adopted by Marketers and Advertisers.
Even a decade ago, when a marketing or advertising plan was being put together you might have heard terms such as target market, penetration, exposure and many others. In 2010, you will hear terms such as unique visitors, page views, click thru and many new terms.
Along with the technology changes and adaptations by people, the true strength of the new media is the capacity for people to want to belong. That need to feel connected to communities and others is what is driving this. This want and need of people has been utilized by marketers and advertisers to seek opportunities to brand or place their products in front of targeted audiences.
The New Media has and will continue to develop and so to will marketing and advertising. The truth is we really don't know where or what the next change to new media will be, but you can be sure of one thing it will change the way marketing and advertising is done.
The new media and digital technology has allow people to do things that would have taken a week or a month can now be done in 24 hours. It is this technology along with new social network media that have changed the way marketers look at things. This opportunity to utilize fantastic new gateways for connecting products and services to people is something that cannot be let go.
Twenty years ago in most major colleges or universities there may have been several students using laptop computers to take notes. Fast forward to 2010 and almost every student has a notebook computer on their desk. In this short period of time the way people interact, converse, and connect has completely changed. These changes have also been adopted by Marketers and Advertisers.
Even a decade ago, when a marketing or advertising plan was being put together you might have heard terms such as target market, penetration, exposure and many others. In 2010, you will hear terms such as unique visitors, page views, click thru and many new terms.
Along with the technology changes and adaptations by people, the true strength of the new media is the capacity for people to want to belong. That need to feel connected to communities and others is what is driving this. This want and need of people has been utilized by marketers and advertisers to seek opportunities to brand or place their products in front of targeted audiences.
The New Media has and will continue to develop and so to will marketing and advertising. The truth is we really don't know where or what the next change to new media will be, but you can be sure of one thing it will change the way marketing and advertising is done.
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