When someone uses location based social media, I always get a thought that it could be putting my personal security at risk. It could be as innocent as a check-in at the local eatery or maybe while on vacation. The Internet for most people is a fantastic tool, but for some it is a way to break the law or hurt people. The attached article will open your eyes.
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It is much cheaper than the advertising mediums and allows planning and strategizing on their target audience. There is no better way to build and strengthen your brand.
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