Friday, March 5, 2010

The Most Important Element of Social Media Marketing

The single most important element of Social Media Marketing is not the technology, it is not the marketing analytics, it is something that social media marketers often forget about and that is "people". We all have the need to want to belong. To make connections, to grow and learn new things. We cannot do this by ourselves.

An article from Jennifer Cohen of discusses how chatter and talk is truly what the social media is based around. Without the chatter, both positive and negative, there would be no opportunities for marketers and advertisers to connect and introduce products and services to the target channels.

Another area of the social media that is often overlooked is the world of blogs. Without the 1 million plus blogs registered adding content, opinion and information and facts, you would really be left with a boring mix of social network software. It is like any connection in the real world, the more you put in, the more you benefit.

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