Mobile Commerce Getting Ready for Blast Off!

Last year on The New Media Mix, I wrote about how M-Commerce would be one of the success stories for 2011. Fasten your seatbelts and get ready to go for a ride. Several companies have introduced smart phone apps that can be used to purchase coffee, taxi rides, and even pay for lunch.

Jolie O'Dell of Mashable published a story in December that Google was aquiring a mobile payment company called Zetawire. This technology would enable smart phones to complete transactions anywhere at anytime. With Google is aquiring the braintrust and structure to introduce software or an application that makes financial transactions simple for mobile phones, you can be sure that other players will be entering the market.

I will be keeping an eye on M-Commerce and new start-ups that will be entering the market in 2011. One that stands out for me is Venmo. I believe that having a great idea and the drive to move forward can provide great opportunities.

M-Commerce: The New Frontier

The newest frontier that is catching the attention of many marketers and businesses is M-Commerce. Just like the Gold Rush of the 1800s in the Pacific Northwest, M-Commerce is starting to gain momentum.

A high percentage of mobile phone users are purchasing smart phones. Smart phones like the Blackberry or iPhone and their technology are being tested and in some cases being utilized in test programs for M-Commerce.

M-Commerce is really the next progression in allowing a transaction for a product or service to be completed with a mobile device. There is no need for a credit card in these transactions. Anything you can think of, such as buying groceries, getting a car wash and gas or going to a restaurant will be able to be purchased. The possibilities are endless and will be a huge change in how we purchase goods. Business will also have to change how it markets and advertises products and services.

Social Media marketing along with a new hybrid that incorporates super geo-targeted marketing and advertising will change how marketers contact their consumers. This new way of purchasing will be simple and user friendly, thus putting the power in the mobile device. M-Commerce will be coming and will be adopted slowly at first, but will totally change how we buy things.

M-Commerce: The Next Big Thing

There seems to be a buzz in many blogs and New Media/Technology sites. This buzz is about the next big thing, M-Commerce. Simply put, mobile commerce is where you utilize your smart phone to pay for just about any product or service you can imagine.

I believe that this will be the next big advancement in digital commerce. Just the thought that you will be able to pay for a taxi or a pizza without having to use cash or a credit card is fantastic.

If you examine the infrastructure, with some small advances, the technology is really set to go to the next level. Many businesses could not believe how fast e-commerce became an integral part of the revenue stream. This is what is about to happen to many companies.

Many companies should be getting ready for this jump to the Mobi Age. Some marketing and advertising executives will start to see the possibilities within the next year. They will see that making a purchase with your mobile phone is very easy.

Keep your eyes on this buzz because it will get louder and louder.

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